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Why are businesses outsourcing online content moderation?

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Along with the immense growth of social media, content moderation has also been gaining popularity. Open Access BPO explains why a lot of website owners are partnering with offshore content moderators just to keep their websites protected.

More and more businesses with corporate websites are deciding to tap offshore agencies to help them manage their online communities. In their goal to see their websites completely organized and free from harmful content, website owners hire outside help from expert content moderators who have been in the business for some time. If your website is starting to become a point of interaction among Internet users, now is the right time to turn to modern digital security practices and outsource content moderation services.

Facing the truth about online interaction

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As far as social media marketing is concerned, a business can only be successful in building a strong support network if it can establish a loyal following. This online community will then work its magic by attracting other site visitors to join their discussions. The number of leads, referrals, and actual sales you can get from an active and engaged online community can go higher than you would normally get without social support.

But as much as you want your online community to be a harmonious network of individuals who contribute positive and profitable content about your brand, there will always be exceptions. There will always be people who will spam, post defamatory comments, or upload offensive images on your social media posts or website forums. This is why you need an expert online content moderation team.

Content moderation is what you need to keep your online platforms safe from damaging content. Violent words or profanity, fake reviews, or other off-topic submissions can have serious effects on the quality of interactions happening on your website. Some people may be offended, while some people will choose not to visit your site again. Some users may engage in heated conversations. When someone filters these unwanted content, you are preventing your online community from harnessing negative interaction.

Why content moderation should be outsourced

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The influx of these damaging submissions can sometimes be overwhelming, especially if the size of your online community is rapidly increasing. You need an expert team who can handle the high demands of reviewing content, monitoring user activities, facilitating discussions, and updating moderation guidelines. This can be done by outsourcing to a content moderation team or agency.

Having a content moderator is your best strategy in securing your online credibility. Your online community’s welfare is now in the hands of highly qualified professionals. They are trained on the best content moderation practices and can find the best service package that will match your specific business needs. Even if your content moderators are working from a different country like the Philippines, communication channels can still be optimized to make sure you get to apply your managerial control.

Outsourcing content moderation is a growing trend because of many compelling reasons. All of these benefits only prove that by keeping an effectively moderated website will lead you to having a more solid online community with higher participation from the members and lower forms of abuse reported. Partnering with a content moderation service provider is your first step in building an image of trust and credibility.

 

 

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Open Access BPO

Open Access BPO

Open Access BPO is a Californian boutique-style outsourcing firm that offers voice, non-voice, and back office solutions from its Philippine operations site. Following the neo Captive BPO business model, Open Access lets clients customize their outsourced services to fit their business' needs.    Find out more about https://www.openaccessbpo.com or Follow us on Google+

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